Don’t expect to hear the typical “real estate pitch” in this blog post. Carrington Real Estate is taking a new approach to doing business, and it starts with what we’re offering our agents. For too long real estate agents have tried to mine leads from cold calling and traditional marketing methods. Even today, new brokerages are starting to talk about their shift to digital marketing efforts, but does it really benefit you?
Yes, stronger marketing campaigns produce more leads for you, but have you considered how you’ll manage them? Too often do we see agents spending countless hours sifting through leads only to find one gold nugget here and there. What you really need is a customer relationship management system (CRM) that will do the grunt work for you -- so you can focus on nurturing real relationships.
With our recent partnership with BoomTown and the implementation of our Carrington Digital Network, we have made ripples in the real estate industry. Agents (and brokers) are looking at how we’re utilizing more than a “new marketing campaign” to drive leads. They’re dialing in on how we’re managing them, i.e. how we’re using software to find perfect opportunities to convert one click into a closing appointment.
Here is what Carrington Real Estate provides its agents, and here is what your broker doesn’t want you to read: