In a previous post we looked at the importance of leveraging each real estate listing you have into additional opportunities.
One of the most effective leveraging methods is to generate buyer leads to post your listings as a real estate ad on Craigslist.
You can watch the video below for a step-by-step tutorial on how to post a real estate listing ad on Craigslist and then see below the video for additional best practices suggestions.
0:12 – items you will need before you post
- login to your CL account
- copy of your real estate listing from the MLS
- folder on your computer with high quality pictures of your listing
0:25 – creating a new post
0:55 – filling out the post information
1:15 – creating a posting title. You need to make sure to write an attention grabbing headline. An effective headline will relate to 1 of 3 things:
- geographic area (neighborhood, school district, close to beach, etc.)
- type of property (gold, waterfront, bank owned, homes on acreage, homes with pool, condo, etc.)
- type of prospect (1st time buyers, move-up buyers, sellers, luxury buyers, 2nd home buyers, investors, etc.)
1:38 – location, reference the property’s neighborhood, city and state; this will make sure that your property has the best chance of appearing in your prospect’s search results as people will have different search criteria and preferences
2:03 – posting body, this is the property’s description, you can cut and paste the description from the MLS.
IMPORTANT – after the description, make sure to add your state’s licensing disclaimer requirements (e.i. Agent name, brokerage name, license #, etc.)
2:30 – posting details, enter the property details, bedrooms, bathrooms, etc.
2:58 – property address, so that your property shows up on the map in the live ad
3:20 – verifying the property location on the map
3:55 – uploading property photos, make sure to upload the main image first, usually the front elevation of the home
4:25 – verify the information in the post to make sure it is accurate
4:40 – publishing your ad to go live on Craigslist